Equal Trade Alliance

The Equal Trade Alliance (ETA) is an innovative movement reshaping the global economic landscape through the principles of equity, sustainability, and shared prosperity. Founded on the philosophy of Ubuntu, ETA’s mission is to foster economic justice by implementing the Equal Trade Certification, a groundbreaking model that challenges the conventional trade system. This model empowers producers in Africa and the Global South by guaranteeing revenue distribution, eliminating exploitative buyer-supplier dynamics, and ensuring sustainable development for millions of Africans.